The four interesting innovations for service delivery arising from the Internet are all of the following EXCEPT _____________.
a. creation of websites as a delivery channel for information-based services
b. DVDs that can store huge amounts of information
c. development of "smart" mobile phones linking users to the Internet wherever they are
d. usage of voice recognition technology that allows customers to give information and request service by speaking into a microphone
e. smart card containing a microchip acting as an electronic purse containing digital money
b. DVDs that can store huge amounts of information
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In preparing financial statements, accountants should consider all of the following except:
a. The objectives of financial reporting. b. The characteristics that make accounting information useful. c. The most useful way to display the information found on the financial statements. d. The presentation of the value of a company.
Consumers and marketers expect interactive engagement in their use of digital media
Indicate whether the statement is true or false
The consumer's ________ determines whether she will engage in habitual decision making, extended problem solving, or something in between the two
A) need for customization B) level of involvement C) need for cognitive dissonance D) ability to generalize stimuli E) personal marketing mix
According to the gap-filling rule, if a sales contract does not contain a specific price, ________
A) the contract has to be redrafted to include a price B) the contract is considered void due to indefiniteness C) the contract can be enforced by either party by fixing an open term price D) the contract cannot be enforced upon the buyee