If an employee is satisfied with his or her job because he or she perceives the company’s health benefit plan is better than what most other companies offer, it is an example of the __________ component of your attitude.
A. affect
B. intention
C. intellect
D. behavior
E. cognition
Answer: E
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A) Summarize what was said in the first part of the report B) Summarize what was said in the body of the report C) Answer all research questions raised in the introduction D) Develop the solution to a problem
Which of the following may explain Gartner’s claim that half of all social media campaigns fail?
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Answer the following statement true (T) or false (F)
Cassidy is part of the buying center for a large manufacturer. Her field of expertise is logistics and she is responsible for choosing transportation providers for the company. A sales representative for Yellow Roadway, a successful trucking firm, regularly buys Cassidy's secretary lunch. The representative does this because she views the secretary as a(n) ________ and wants to be sure that information about her company reaches Cassidy.
A. obstructionist B. decider C. gatekeeper D. power-broker E. influencer