A recent study by the Aberdeen Group analyzed which segmentation bases were used by the 20 percent most profitable organizations of the 220 surveyed. Which segmentation base did these organizations use the most?
A. behavioral
B. product
C. psychographic
D. geographic
E. demographic
Answer: D
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Messages that try to convince the audience to consider then purchase products and services are called what?
A) Direct messages B) Indirect messages C) Business messages D) Persuasive business messages E) Marketing and sales messages
Most people in the United States use the indirect method of reasoning to solve problems
Indicate whether the statement is true or false.
Regardless of the various laws and definitions of events, the Aboriginal people have had one basic request that for many years went unanswered: that the Australian federal government ______.
a. make reparations for lost wages b. guarantee lifetime employment c. deed property d. issue an apology
A study tested whether performance influenced leader-member relationships by assigning 69 Masters of Business Administration (MBA) students to supervise teams of four to six students in undergraduate classes. The study found
a. that personality matches instead of performance determined the leader-member exchange quality b. the actual performance levels of both the leaders and the members played a large role in how they were evaluated in terms of the leader-member relations c. that performance was unrelated to leader-member relations d. both “a” and “c”