A contract giving a producer funding to develop a script is a
a. step deal.
b. license fee.
c. pilot.
d. franchise.
a
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The Supreme Court in 1969 upheld the right to read or view even legally obscene adult materials in the privacy of one’s home because “a state has no business telling a man, sitting alone in his own house, what books he may read or what films he may watch.” The case?
a) U.S. v. Thirty-Seven Photographs; b) Stanley v. Georgia; c) Regina v. Hicklin; d) Miller v. California; e) Pringle v. Covina.
Due to their dependence on financing from sponsors and investors, independent productions are often less free to explore complex topics and social issues than their major studio competitors, for fear of offending their financial backers
Indicate whether the statement is true or false
______ is the process of categorizing people into certain groups based on certain criteria.
A. Creator analysis B. Influencer marketing C. Audience segmentation D. Consumer behavior analysis
Which of the following would likely improve the effectiveness of messages?
a. more diversity among PR, marketing, and advertising professionals b. an increased focus on accurately translating copy into multiple languages c. the use of celebrities and models from different cultures and ethnicities d. the implementation of integrated marketing communication concepts