Being ______ involves becoming asaware as possible of others' feelings, needs, interests, and backgrounds

a. empowered
b. denotative
c. subjective
d. audience-centered


d

Communication & Mass Media

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The involvement of the mayor in a Ponzi scheme garnered extensive media coverage, which caused people to discuss and debate the issue. Which stage of evolution of an issue is this, and how does it contribute in forming a public opinion?

a) Public awareness; this makes the issue a matter of public discussion b) Definition of issue; this stimulates the media c) Involvement of opinion leaders; this makes people aware of the issue d) Government involvement; this builds a public agreement

Communication & Mass Media

Why do DVRs scare broadcasters?

What will be an ideal response?

Communication & Mass Media

Stacia wants a leadership role at work. Her boss agrees to give her an opportunity and offers her four choices of available tasks. Which one would actually put Stacia in a leadership role?

A. sending Tiger around to make sure each department is stocked up on shipping supplies B. introducing a new shipping policy that uses a different company and new packaging to ship oversized merchandise C. spot checking packages leaving the facility to make sure everything is being packaged according to company standards D. calling a shipping company to make sure her company's boxes can be shipped without paying special fees

Communication & Mass Media

A specific segment of your audience that you most want to address or influence is known as the _____ audience

a. target b. intended c. diverse d. influential

Communication & Mass Media