Why do DVRs scare broadcasters?
What will be an ideal response?
Because audience members can use them to easily scan past commercials.
Learning Objective: 9-2: Explain how cable/satellite television, recorders such as VCRs and DVRs, and the adoption of digital television have transformed the television industry.
You might also like to view...
What effects will globalization have on the growth of public relations?
What will be an ideal response?
Courtney begins her presentation to a group of college students by saying, "How would you like to learn a technique that will cut your study time by 50 percent?" What strategy is Courtney using to make her presentation more interesting?
A. using attention-catching supporting material B. establishing a motive for her audience to listen C. using word pictures D. creating interesting presentation aids
Although ratings and shares are important in audience research, a number of other computations can be performed with the data. All of the following are estimates to provide audience information except:
a) Metro survey area b) Total survey area c) Average quarter-hour d) Callout research
The communication climate within an organization is tied to the type of organization it is rather than to the top management style within the organization
a. True b. False