Overall, men have slightly higher self-esteem than women do
Indicate whether this statement is true or false.
False
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During which component of the listening process do we decide whether the message has any value to us?
a. rating b. responding c. receiving d. recalling
The best example of an arbitrary communication code is ______.
a. winking as a sign of kidding b. laughing as a sign of joy c. frowning as a sign of anger d. yawning as a sign of boredom
One way to engage consumers in your advertising campaign is to:
a. Invite them to create their own ads b. Have them send in suggestions for creative approaches c. Utilize a "day in the life" approach d. gauge their emotional responses in focus groups
If you have a high degree of speaker apprehension you should try all of the following except:
A. Use tension release techniques. B. Accept fear as normal. C. Imagine yourself giving a perfect speech. D. Use positive self-suggestions. E. All of these answers are correct and are good ways to reduce anxiety.