Answer the following statements true (T) or false (F)
APB Statement 4 adopted a very strong emphasis on the diversity of users.
ANSWER: T
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The citizen-action publics in a company's marketing environment include ________
A) employees and managers of the company B) stockholders and investment analysts C) government trade agencies D) environmental groups E) news channels
Neuromarketing involves measuring brain activity to learn how consumers feel and respond
Indicate whether the statement is true or false
Transfer pricing
A) is a concept readily accepted by managers of divisions, because it relies on concepts used in cost-based pricing methods. B) incorporates procedures that allow for ease in determining the amount of profit associated with each division of a decentralized company. C) involves determining the cost and profit if the output of one division is transferred to another division of the same company. D) is not used by many companies because it is difficult to eliminate intercompany profits.
Sales engineers are people with extensive knowledge of their product who also:
A) provide service on the product after the sale B) develop the product as part of the research and development team C) communicate the benefits of the product to the customers D) have advanced degrees in science or technology E) have graduate-level sales training