Normally every company that asks to be considered for an advertising campaign will prepare a creative pitch as part of the application
Indicate whether the statement is true or false
FALSE
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Crest toothpaste has used a ________ style of advertising to convince buyers that Crest is better than other brands at fighting cavities
A) testimonial evidence B) technical expertise C) scientific evidence D) mood or image E) fantasy
Logos is
a. the ability to convince the audience of your competence, good character, and charisma. b. the ability to use logical proof to demonstrate the reasonableness of arguments. c. the ability to develop empathy and passion in others. d. the number of people you have persuaded.
Which one of the following is true about public relations goals?
A. They should reflect the problems or opportunities defined in the research step. B. They should be independent of the organization's mission. C. They should focus on public relations issues regardless of what is the organization's broader vision. D. All of the above are true. E. None of the above is true.
Competitive intelligence specifies how and when data will be gathered, what data is relevant, and how the data will be analyzed to solve a marketing research problem
Indicate whether the statement is true or false a. True b. False