Explain why the selling orientation was popular during the period following World War II
What will be an ideal response?
The selling orientation views marketing as a sales function, or as a method of moving products out of warehouses so that inventories do not pile up. During World War II, the United States increased its industrial capacity to manufacture tanks, combat boots, parachutes, and countless other wartime goods. After the war, this huge industrial capacity was converted to producing consumer goods. Consumers who had not been able to purchase such consumer goods during the war years were eager to buy, and marketers had substantial inventories.
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The BRC Company is considering the introduction of a new line of high end electronics. Because there is considerable uncertainty with regard to the demand for the products, the company would probably be served better by a variable cost structure.
Answer the following statement true (T) or false (F)
When an individual entry is posted from the combination journal to a ledger account, what information is entered in the "Post. Ref." column of the ledger account?
a. the letters "CJ" b. the letters "CJ" and the page number c. the letters "CJ" and the invoice number d. the letters "CJ" and the year
Describe the five sustainable marketing principles
What will be an ideal response?
On July 30 Christina, in Knoxville, agrees to sell machine-stitched quilts to Deanna, in Los Angeles for $2,500 C.O.D., with delivery by October 1 . When Christina fails to deliver the quilts, Deanna suffers incidental damages of $400 and consequential damages of $300 . 00 . Deanna may recover:
a. damages equal to the difference between the market price on July 30 in Knoxville and $2,500 in addition to the remedy of cover. b. the difference between the market price on October 1 in Knoxville and $2,500, plus $400 and $300, less expenses saved because of Christina's breach. c. the difference between the market price on July 30 and October 1 in Los Angeles, plus $400 and $300, less expenses saved because of Christina's breach. d. only through the equitable remedy of specific performance.