Why is “design carefully” a concern for the PR professional when preparing presentations?
a. because people are visually oriented
b. because bad design fails to communicate
c. because PR pros have to know art as well as copy
d. because PR professionals work in a superficial field
b. because bad design fails to communicate
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What term refers to a learned relaxation technique designed to help speakers manage anxiety-provoking events?
A. systematic desensitization B. audience analysis C. classical conditioning D. speaker stimulation
This ratio is a measure of how many people out of the entire audience leave the station during a given period
A. turnover B. share C. average quarter-hour persons D. rating E. reach
According to Cawelti, two psychological needs of audiences that genre texts satisfy are
a. the need for intense excitement to escape the boredom of our secure, routine lives. b. the need to escape our ultimate insecurities and ambiguities. c. the need to balance the tension between convention and innovation. d. the need for cost-effective leisure activities. e. All of the above.
The theory that suggests that language shapes our culture and culture shapes our language is
A) linguistic determinism. B) linguistic relativity. C) the Sapir-Whorf hypothesis. D) symbolic interaction theory.