The crime of theft requires the taking of property, without regard to whether the perpetrator knew it belonged to another
a. True
b. False
Indicate whether the statement is true or false
False
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As the manager of an organization that is attempting to build a marketing information system (MIS), you have been informed that an MIS is built upon three fundamental information sources
The sources are ________, marketing intelligence activities, and marketing research. A) external records and documents B) databases found on the Internet C) consultant reports D) internal company records E) secondary data from government sources such as the Better Business Bureau
Which element below is not one of the steps outlined in the textbook of the innovation process?
A. problem-solving B. implementation and diffusion C. team-building D. idea generation
Accu-Tech, a small company in a tightly-contested market, discovers that sales reps of the firm's main competitor, Compu-World, have been making false and negative statements about Accu-Tech products and services
One of Accu-Tech's best customers calls the company's CEO asking about the rumors, and the CEO realizes that Accu-Tech may lose business from the Compu-World claims. What should Accu-Tech most likely do? A) Take out a full-page ad in the local newspaper disputing the claims with facts and stating that Compu-World has been lying to customers. B) Talk to Accu-Tech customers in person to give them the facts and research that support the truth about the firm's products and services. C) Contact the Compu-World CEO and arrange to divide up the local market to avoid duplicitous sales tactics. D) Take Compu-World to court for business libel and reciprocity unless the firm issues a public apology. E) Engage in a mass media campaign to spread negative information about Compu-World.
The inclusion of multiple language options in automated bank teller machines illustrates how some marketers are responding to
A. situational buying. B. social class fragmentation. C. emerging reference groups. D. the growing singles market. E. growing ethnic groups.