Pluto Inc. is a small agency that employs writers, artists, and other innovative personnel. It is a specialized agency and does not deal with research, account planning, or television and radio space buying. In this scenario, Pluto Inc. is an example of a(n)
A. media procurement specialist.
B. account services organization.
C. content management specialist.
D. creative boutique.
E. media specialist company.
Answer: D
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Which of the factors associated with psychological empowerment is a person’s belief in his or her ability to perform work tasks successfully?
A. meaningfulness B. self-determination C. competence D. impact
Figure 4-4In Figure 4-4 above, A represents the ________ influences that can affect the consumer purchase decision process.
A. psychological B. marketing mix C. sociocultural D. situational E. economic
Consider the advantages and disadvantages of asking a direct question as a method to get your audience’s attention in the introduction. Provide one potential advantage and one potential disadvantage.
What will be an ideal response?
Negligent misrepresentation is:
A) an incorrect statement made with due care for its accuracy B) an incorrect statement made without due care for its accuracy C) a correct statement made with due care for its accuracy D) more difficult to prove than fraudulent misrepresentation E) not grounds to rescind a contract