The Vitaphone was a ___________ system developed by Western Electric and Bell Telephone Laboratories in the 1920s, which linked a turntable to the film and employed special projectors, amplifiers, and speakers.

A. Optical sound
B. Microphone
C. Amplifier 
D. Sound-on-disc


Answer: D

Communication & Mass Media

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Psychologist Will Schutz formulated his interpersonal needs theory based on which three needs?

A. friendship, money, power B. safety, satiety, self-actualization C. affection, inclusion, control D. logos, eros, ethos

Communication & Mass Media

Deborah Tannen offers an explanation for why it may seem that men don't listen to women. She claims that

a. most men are tired of listening to talkative women. b. men don't listen as a way of establishing power and authority. c. men aren't interested in listening empathically, regardless of the speaker. d. many men don't show they are listening, whereas women do. e. men focus on analytical listening rather than other forms of listening.

Communication & Mass Media

Which of following is NOT typically a reason for an affiliate to preempt a network program?

a. local news emergency b. locally-produced special programs c. inappropriate or indecent content according to local standards d. increase advertising inventory prior to an election or during holiday shopping season e. technical difficulties

Communication & Mass Media

Artist M.C. Escher's lithograph Bond of Union strikingly illustrates the core claims of coordinated management of meaning (CMM). It depicts how persons-in-conversation are making the social worlds of which they are a part. Identify one of the parallels between the depiction and the theory.

A) The mood and manner that persons-in-conversation adopt play an insignificant role in the process of social construction. B) An individual's social world is something he or she finds or discovers. C) The experience of persons-in-conversation is the primary social process of human life. D) The way people communicate is far less important than the content of what they say.

Communication & Mass Media