A company that adopts a stability strategy plans to expand into new products or markets and intends to manage them by adopting the strategies used for managing its current businesses.
Answer the following statement true (T) or false (F)
False
Rationale: A stability strategy essentially calls for maintaining the status quo. A company that adopts a stability strategy plans to stay in its current businesses and intends to manage them as they are already being managed. See 4-2: Corporate, Business, and Functional Strategies
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Answer the following statements true (T) or false (F)
1. The equation Qe = Qed – Qee demonstrates that quality experienced is the difference between what is promised by the marketing team and what is expected by the guest. 2. One of the top ten guest complaints listed by Leonard Berry is employees who text instead of paying attention to the customer or chat with each other while the customer waits. 3. One of the top ten guest complaints listed by Leonard Berry is inadequate communication after problems arise. 4. Intangible costs, such as the time spent by a customer at a restaurant, are not part of the cost and value equation.
A need-satisfaction question can help move the sale forward
Indicate whether the statement is true or false
Which one of the following are arguments your textbook makes about the relationship between transnationals, wages, and taxes?
a. Transnationals do not, by and large, invest mainly in areas where wages and taxes are low b. Transnationals will be more likely to invest where wage costs and taxes are low c. Transnationals will tend to locate themselves in high wage cost, high rent, but globally connected cities like London, Sydney, New York, Singapore etc d. Both a and c
The _________________________ coordinates all the brands of the company.
a. Portfolio Manager b. Acquisition Manager c. Category Manager d. Brand Manager