Face interest rate is another term for market interest rate
Indicate whether the statement is true or false
F
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When marketers segment consumers by the type of radio station they listen to and then air their advertisements accordingly, it is a form of
A. prospecting. B. narrowcasting. C. concentrating. D. podcasting. E. simulcasting.
Steve is working on the message to convey in his firm's advertising campaign. As a starting point, Steve should first consider
A. which media he wants to use. B. what competitors are doing. C. the due date for his contribution to the campaign. D. touting the key benefits of his firm's services. E. whether or not he uses the product being advertised.
You should take time each week for impromptu office visits, hallway chats, and coffee break discussions. _________________________
Answer the following statement true (T) or false (F)
Jack mails an offer to Joan that states, "I offer to sell you my car for $2000. If I don't hear from you in 10 days, I will assume you are willing to buy the car for the stated price." Jack hears nothing by the deadline and assumes he has a deal. What is the result?
A) Jack has a deal. His offer was intended and contains definite terms. B) Jack has a deal. Joan should have responded saying she is not interested in the car if she didn't want to be bound to the offer. C) Joan is not bound. Generally an offeree must say or do something to accept an offer. D) Joan is not bound. Ten days is not a reasonable amount of time to consider the offer and accept by mail.