How is a copyright different from a patent?
A) Copyrights are applied for inventions, while a patent is applied for tangible writings.
B) Patents have a limited term period, while copyrights carry lifelong terms.
C) Patents fall under the federal law, while copyrights fall under state law.
D) Copyrights should be novel and useful, while patents need not be so.
B
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The set of products that the customer has no intention of buying or has no information about is known as evoked set
Indicate whether the statement is true or false
When GlaxoSmithKline sponsored a weight-loss community in preparation for the launch of its first weight-loss drug, Alli, which of the following was the key benefit of the online community?
A) Consumers did not have commercial interests or company affiliations. B) Democratization of innovation for lowest-common denominator solutions. C) Two-way information flow led to useful, hard-to-get customer information and insights. D) A point of contact for product recalls. E) One-way communication with customers.
What is needed in order to develop a customer benefit plan?
A. Client referrals B. Customer profile C. Industry profile D. Customer profit ratio E. Rehearsed preapproach
Communication networks are part of which organizational element?
A. socially constructed B. goal directed C. systems D. structured interaction