Persuasion is best defined as the process of

A) influencing another person's attitudes, beliefs, values, and/or behaviors.
B) changing people's minds.
C) getting an audience to believe what you believe.
D) convincing people to do something they've never done before.


A

Communication & Mass Media

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Television is the prime circulator of meanings and pleasures in our society

Indicate whether this statement is true or false.

Communication & Mass Media

When using a presentation aid, there is always the possibility of "something going

wrong" while you are speaking. If something does go wrong with your presentation aid, what should you do as a speaker? a. There is nothing you can do once something goes wrong; in future speeches use presentation aids sparingly to reduce the chance of something going wrong. b. End the speech shortly after that distraction. c. Offer a lengthy apology for the distraction and then continue on with the speech. d. Have backup supplies and a backup plan in case your best-laid plans go awry.

Communication & Mass Media

Because symbols are ambiguous, there is not one universal interpretation for what they mean.

a. True b. False

Communication & Mass Media

As your textbook explains, connotative meaning gives words their ________ power.

A. logical B. ethical C. definitional D. emotional E. rhythmical

Communication & Mass Media