Income levels are average ________ used to approximate national earnings
A) business revenues
B) business profits
C) consumer savings
D) consumer earnings
E) employment levels
D
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If the present value of $3,000 to be received after a year is $2,795, the annual rate of discount must be
A. 5.65%. B. 7.33%. C. 9%. D. 11.11%.
When BMW first made its strong competitive push into the US market in the early 1980s, it positioned the brand as the only automobile that offered both luxury (competing with Cadillac) and performance (competing with the Corvette), which is known as
________ because it uses points-of-difference and points-of-parity across categories. A) a competitive frame of reference B) zone of tolerance positioning C) straddle positioning D) red-ocean thinking E) perceptual mapping
Which service behavior is LEAST important in B2B selling?
A) returning customer phone calls promptly B) communicating information concisely C) showing a willingness to be helpful D) speeding up the closing process E) demonstrating professionalism
Answer the following statements true (T) or false (F)
1. The code of ethics of a firm represents the identification and interpretation of what the firm considers acceptable behavior. 2. A corporate credo is a statement that sets forth the company’s beliefs and responsibilities to stakeholders. 3. The four ethical values that firms should consider when developing and/or modifying a code of ethics are integrity, justice, competence, and utility. 4. A code of ethics is valuable to a firm only if the employees believe in the code and the code has a direct impact on their actions within the firm.