A human-resource training manual helping employees perform tasks is an example of
A) Internal and external communication.
B) Internal communication.
C) External communication
B
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A credit card ad dramatically showing a consumer about to be attacked in a war-like fashion by high interest charges is most likely using which type of executional framework?
A) slice-of-life B) dramatization C) resonance advertising D) testimonial
Asymmetric key cryptography is also known as:
A. public key cryptography. B. secret key cryptography. C. PGP. D. PKI.
The Balanced Scorecard perspective that describes the internal processes needed to provide value for customers and owners is the ____ perspective
A) customer B) internal business process C) learning and growth D) financial E) none of these
Because costs for small shipments (under 500 pounds) are sharply higher than costs for full loads in railroad cars and trucks, firms share costs and services by consolidating shipments.
Answer the following statement true (T) or false (F)