Advertising tracking research can show when "wear-out" begins to occur and when the advertisement starts to lose its effectiveness
Indicate whether the statement is true or false
TRUE
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As a vendor, Melissa works well with a buyer she's known for years at Dream Toys. This year, Melissa's line of toys had a few products that sold poorly, and it is now time to show the Dream Toys' buyer the next holiday season's product line. Melissa knows the Dream Toys' buyer will be a hard negotiator. What should Melissa be prepared to do?
A. Provide markdown money. B. Suggest pulling out of Dream Toys for a season to strategize and reinvent. C. Provide the Dream Toys buyer with a vacation package. D. Advise that Dream Toys can sell the products at lower prices, but maintain the original prices at other retailers. E. Suggest selling the toys for another season giving consumers time to acclimate to the products.
Mary Adams is helping her company develop a marketing program for a new product line. The program is designed to appeal most to less materialistic consumer groups who are likely to prize experience, not acquisition
The marketing program is most likely designed to appeal to which of the following demographic groups? A) Generation X B) Millennials C) Echo Boomers D) Silent Generation E) Lost Generation
On March 12, Klein Company sold merchandise in the amount of $7,800 to Babson Company, with credit terms of 2/10, n/30. The cost of the items sold is $4,500. Klein uses the perpetual inventory system and the gross method of accounting for sales. The journal entry or entries that Klein will make on March 12 is (are):
A.
| Accounts receivable | 7,800 | |
| Sales | 7,800 | |
| Cost of goods sold | 4,500 | |
| Merchandise Inventory | 4,500 |
B.
| Sales | 7,800 | |
| Accounts receivable | 7,800 | |
| Cost of goods sold | 4,500 | |
| Merchandise Inventory | 4,500 |
C.
| Sales | 7,800 | |
| Accounts receivable | 7,800 |
D.
| Accounts receivable | 7,800 | |
| Sales | 7,800 |
E.
| Accounts receivable | 4,500 | |
| Sales | 4,500 |
Thompson raised 80 acres of corn, most of which he used to feed his own cattle. He locally sold what he did not use. Based on the Supreme Court's ruling in Wickard v. Filburn:
a. Congress has no authority over Thompson's activity based on the negative aspect of the Commerce Clause. b. Congress may regulate Thompson's farming activity because it has a substantial economic effect on interstate commerce. c. only Thompson's local government can regulate his farming activity. d. only Thompson's state and local governments can regulate his farming activity.