A patent law firm based in New Jersey provides patent drafting and filing services to its clients. The company is planning to build an electronic database of the patent applications it has filed for its clients over the years
However, most of its clients use handwritten notes and figures for their reference. Which of the following software tools would best help the firm convert the large number of paper-based notes from its clients into electronic records that can be easily searched and referenced?A) image recognition
B) optical mark recognition
C) semantic mapping
D) intelligent character recognition
D
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At the preconscious need level, buyers are most likely to:
A. object to sales presentations. B. share precise reasons for buying a product. C. be hesitant about discussing their needs. D. experience post-purchase dissonance. E. be fully aware of their product needs.
Difficulties closing the sale are most likely to arise when:
A) the salesperson is not strategically prepared for the close B) the "magic moment" has elapsed before the close has been attempted C) verbal and nonverbal clues contradict each other D) the customer responds positively to the trial close E) the salesperson has too much confidence in the close
If the subject of the contract includes issues that may be controversial or "touchy," it is best to
a. keep lawyers out of the negotiation, so relationships are not strained. b. deal with them up front before the relationship becomes strained. c. deal with them one at a time, as the problems arise. d. state your position up front and stand firm when the other party objects.
Which of the following is most likely to affect the location decision of a service firm rather than a manufacturing firm?
A) energy and utility costs B) attitude toward unions C) parking and access D) cost of shipping finished goods E) labor costs