John & Bauer Inc., manufacturers of health drugs, are the manufacturers of a painkiller called JB Revive. The painkiller is unique as it contains calcium, and it is quite unlike any other painkiller in the market. The addition of calcium led to an increase in sales of the medicine as well. In this scenario, the addition of calcium gives the company a
A. cross-merchandising opportunity.
B. competitive index.
C. market engagement.
D. competitive advantage.
E. marketing assimilation.
Answer: D
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Which type of corporate name captures the essence of the idea behind the brand?
A) overt B) implied C) conceptual D) iconoclastic
________ are general business sources of external secondary data that provide brief descriptions of companies, organizations, or individuals
A) Guides B) Indexes and bibliographies C) Directories D) Nongovernmental statistical data E) Standard Industrial Classification (SIC) codes
A company borrowed cash from the bank and signed a 5-year note at 6% annual interest. The present value for an annuity (series of payments) at 6% for 5 years is 4.2124. The present value of 1 (single sum) at 6% for 5 years is 0.7473. Each annual payment equals $8900. The present value of the note is:
A. $37,490.36. B. $37,899.00. C. $6650.97. D. $157,544.00. E. $27,949.00.
Which of the following statement about a value added (VA) activity is false?
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