Venus Office Supplies offers customers a $0.50 coupon for turning in their empty printer cartridges. Venus collects the cartridges and then returns them to the producer for recycling. This is an example of ________.
A. inbound logistics
B. outbound logistics
C. reducing transactions
D. order processing
E. reverse logistics
Answer: E
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When the absolute value of price elasticity of demand is ________, the category is price elastic
A) less than 1 B) equal to 0 C) greater than 1 D) equal to 1
Effective leaders ______.
a. do not like to be challenged b. demand loyalty c. sometimes enjoy it when followers retreat into silence d. prefer followers who make suggestions and offer opinions and possible solutions
Nielsen uses audimeters attached to television sets to continually record what channel the set is tuned to. This is an example of ________
A) mechanical observation B) personal observation C) content analysis D) trace analysis
A salesperson would be most likely to use Standard & Poor's during which stage of the personal selling process?
A) preapproach B) approach C) sales presentation D) overcome objections E) close the sale