What is the primary purpose of developing a customer profile sheet?

A. Developing rapport with the prospect.
B. Understanding the structure of the company's buying center.
C. Identifying the best strategy to use in a sales call.
D. Narrowing the objective of the sales call.
E. Using visual aids in a sales presentation.


Answer: C

Business

You might also like to view...

For the last several years, both the Financial Accounting Standards Board (FASB) and the International Auditing and Assurance Standards Board (IAASB) have been considering possible changes to the standard unqualified audit report

a. True b. False Indicate whether the statement is true or false

Business

Which of the following is true of a conventional distribution channel?

A) It has each channel member acting as a separate business unit trying to maximize its own profits. B) It consists of producers selling their products directly to customers without the use of intermediaries. C) It has one channel member owning the other channel members. D) It is a distribution channel where a producer is owner of all the other channel members. E) It has all members of the channel working together as a single organization.

Business

Describe the relationship of the 3-Stage Approach for Generating Organizational Change to Kotter’s 8-Step Model of Planned Change.

What will be an ideal response?

Business

Which of the following transactions is not part of direct marketing?

a. a consumer searching for a camera dealer via a Yellow Pages phone directory b. a consumer bidding on a camera accessory on eBay c. a consumer shopping for a camera accessory from a catalog d. a consumer purchasing a camera accessory at an airport retailer

Business