What is the purpose of applying the Topeka Test to your writing?

A. to make sure the story is exciting enough to grab readers’ attention
B. to ensure readers have enough information to make sense out of an unfamiliar topic
C. to confirm that important advertisers approve of the story angle
D. to ensure the perspective of the story conforms to the worldview of most rural Americans


B. to ensure readers have enough information to make sense out of an unfamiliar topic

Communication & Mass Media

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Answer the following statements true (T) or false (F)

1.With inferential statistics, we do not need large sample sizes as long as we are prepared to accept a known level of uncertainty in our projections from a sample. 2.Inferential statistics let us calculate a level of certainty when we project results from a sample to a wider population. 3.For a sampling distribution (the distribution of sample results), the standard deviation is called the standard error. 4.This range of possible values calculated for a particular level of confidence is called the confidence interval.

Communication & Mass Media

Wally wanted to motivate his team of software engineers to put in some extra effort to meet a big deadline. He gave a speech comparing their project to an NFL football game, full of phrases like "goal to go" and "two-minute offense." Afterward, Svetlana told Wally that she wasn't familiar with football, and that she and several of the other foreign-born engineers didn't understand what he'd said. This is an example of

A. external noise interfering with Svetlana's comprehension of Wally's speech. B. Wally using culturally insensitive language. C. closed-mindedness by Svetlana. D. Wally using an inappropriate channel of communication.

Communication & Mass Media

The textbook authors identi?ed six suggestions for leaders of virtual teams in the

Communication and Technology in Today's Society section of this chapter. List at least three of the six recommendations. What will be an ideal response?

Communication & Mass Media

In what ways does the educational system in the United States reflect its colonial history?

What will be an ideal response?

Communication & Mass Media