The primary purpose of company metrics is ________
A) to achieve maximum customer satisfaction
B) to make optimal use of the organization's resources
C) to maintain an ongoing measure of marketing performance
D) to maximize the organization's return on assets
E) to minimize the defects in the organization's products
C
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Kotter’s final step in the change model is to ______ the change by telling success stories, ensuring new hires are made aware of the change ideals and values, and publicly acknowledging the employees most instrumental in the change process.
What will be an ideal response?
In which of the following industries is the going-rate pricing approach most often used?
A) jewelry B) automobiles C) airlines D) mobile phones
Which of the following brand strategies is being used when the local ice cream shop decides to add a new flavor to its menu?
A. a brand extension B. a multi-brand C. a copycat brand D. a premium brand E. a line extension
Working capital
A. may be used to pay for new production facilities. B. pays for short-term expenses. C. pays for long-term investments in fixed assets. D. is not needed on an ongoing basis. E. None of these answers is correct.