Because advertising is often designed to add ________ value to a product or brand, it plays a more important communications role in marketing consumer products than it does for marketing industrial products
A) social
B) monetary
C) cultural
D) psychological
E) emotional
D
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As a major steel manufacturer, SteelMakers Inc focuses on having the most efficient manufacturing processes in place. The company believes that its competitive edge lies in its ability to offer the best prices. They also maintain an excellent distribution network that ensures wide availability of their products. SteelMakers has a ________.
A) selling orientation B) production orientation C) product orientation D) marketing orientation E) social orientation
Strawberry Fizz is a renowned bottled juice manufacturer in the United States. It exports its products to Mexico, has a joint venture in Hong Kong, and owns a subsidiary in South Africa
The company has organized an export department to manage its international marketing activities. Do you think it has made the right decision? Justify your answer.
Describe the three component structure of attitudes using an example.
What will be an ideal response?
According to the text, the product is the central focus of the marketing mix.
Answer the following statement true (T) or false (F)