The ______ model of mass communication looks at the process of mass communication by considering each of the elements of how a mass media message is sent and received.

A. transmission
B. ritual
C. publicity
D. reception


A. transmission

Communication & Mass Media

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Your textbook lists six questions that help a speaker prepare an audience -centered speech

First, list the topic of your next speech.  Second, list the six questions. Third, provide a one-two paragraph answer for each question based on your knowledge of your classmates? characteristics and attitudes. What will be an ideal response?

Communication & Mass Media

When you use language incorrectly, you risk undermining your _______

Fill in the blanks with correct word

Communication & Mass Media

Walter Lippmann argued that we see the world as

A) it really is with all its blemishes and warts. B) a conspiracy masterminded by media moguls. C) a distortion of reality based on our personal world view. D) pictures in our heads even of things we have not personally experienced personally.

Communication & Mass Media

Unlike public relations, marketing focuses upon relationships with all publics

Indicate whether this statement is true or false.

Communication & Mass Media