Identify at least one of the four speaker credibility appeals that help the audience

perceive the speaker as someone who is quali?ed to speak on a particular topic.

What will be an ideal response?


The student should identify at least one of the following four speaker credibility appeals:
1. competence
2. dynamism
3. trustworthiness
4. ethics

Communication & Mass Media

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Nonverbal communication often happens without our control and knowledge; when this betrays our internal feelings, it is called ______.

a. adage b. leakage c. prestige d. vantage

Communication & Mass Media

Belmont University’s student public relations agency Red, White and Bruin (RWB) sought to ______.

A. maintain current reputation B. motivate the audience to action C. change negative perception D. increase awareness

Communication & Mass Media

What should you do to ensure adequate coverage of a topic on the Internet?

A) use a major site B) use multiple sites C) use well-known sites D) use the most current sites

Communication & Mass Media

Taylor described the first known reference to horizontal communication when he advised using the "gang plank" in specific types of situations

Indicate whether this statement is true or false.

Communication & Mass Media