List and explain the importance of the "4 S's" approach for organizing your main ideas in your speech

What will be an ideal response?


1. Signpost each main idea. These are important because they let the audience know where you are in
your presentation.
2. State the idea clearly. You want to make sure you don't confuse your audience. You want your ideas
to be both distinct and unmistakable to your audience.
3. Support or explain your idea. Make sure your audience has a thorough understanding of the idea you
are trying to get across to them.
4. Summarize the idea before moving to the next one. This lets the audience know that you are finishing
one point and moving on the next one, thus providing a smooth transition from point to point in an
orderly way.

Communication & Mass Media

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The United States has a copyright law because ______.

a. individual states adopted copyright laws when the United States was formed b. the United States adopted the copyright model used in France c. authors, composers, and other creative artists demanded a copyright law d. the U.S. Constitution gives Congress the power to adopt a copyright law

Communication & Mass Media

Imagine that in your communication class you are assigned to give an informative speech on a

topic related to your major, to your current job, or to your future career. Provide a specific purpose statement for that topic. What types of supporting material would you need to effectively develop your speech? These might include definitions, explanations, examples and illustrations, comparisons, quotations, and statistics. Define at least 3 of these and discuss how you would use them in your speech to meet your audience's needs. What will be an ideal response?

Communication & Mass Media

________ colors are vibrant, rich, and bright

A) Saturated B) Desaturated C) Warm D) Cool

Communication & Mass Media

Bringing an audience back to your central idea is known as _________

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media