A service’s goods–service package is defined by all of the following except?
a. Explicit service
b. Supporting facility
c. Implicit service
d. Customer demand
d. Customer demand
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In which of the following stages of the adoption process does a consumer seek information about a new product?
A) interest B) adoption C) evaluation D) awareness E) trial
________ are visual representations of data or information and are a type of report format
Fill in the blank(s) with correct word
One of the best methods for creating and rewarding brand loyalty among consumers who might otherwise switch to competing brands is a:
A. directed coupon mailing B. sweepstakes C. loyalty marketing program D. trade sales promotions E. sampling program
An advantage of licensing is:
A. that it involves no significant risk. B. ease of finance from the parent company. C. an established reputation. D. that it offers complete control to the licensor over the quality of licensed products.