This is a manufacturing method in which basic parts and components of a product are kept in stock and assembled to customer’s requirements.
a. make-to-order
b. engineer-to-order
c. assemble-to-order
d. make-to-stock
c. assemble-to-order
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The superior position a product enjoys over competing products if consumers believe it has more value than other products in its category is referred to as a
A. product plus. B. competitive advantage. C. product edge. D. marketing advantage. E. value proposition.
The two-way flow of communication between a salesperson and a customer that is paid for by the firm and seeks to influence the customer's purchase decision is referred to as ________ ________.
Fill in the blank(s) with the appropriate word(s).
Discuss the various purposes of contracting.
What will be an ideal response?
Sales promotion refers to those promotion activities-other than advertising, publicity, and personal selling-that stimulate interest, trial, or purchase by final customers or others in the channel.
Answer the following statement true (T) or false (F)