Jocelyn is a dynamic, humorous speaker. When she is asked to give a eulogy for her former biology professor, she prepares a somber, serious speech commemorating the educator's contribution to his field. In order to give a speech appropriate for the occasion, Jocelyn most likely asked herself,

A. "How much do I know about this topic?"
B. "How appropriate is this topic for my audience?"
C. "How much do I care about this topic?"
D. "What is the emotional tone of the event?"


Answer: D

Communication & Mass Media

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Indicate whether the statement is true or false.

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a. chronological b. causal c. Monroe's motivated sequence d. spatial

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a. developing additional stand-by crisis plans b. determining the best crisis spokesperson c. planning a CSR activity for positive PR d. assessing the crisis plan’s effectiveness

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