Which type of client is often affected by the engagement or intervention but may not know of the activity or that it will concern them?
a. intermediate client
b. primary client
c. unwitting client
d. indirect client
c. unwitting client
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Explain how marketers are using the Web for international business
What will be an ideal response?
In small companies, prices are typically set by the sales or marketing departments.
Indicate whether the statement is true or false.
Which of the following is usually NOT true about business products?
A. Demand for consumer products is derived from business products. B. The demand curve for a particular industry is usually inelastic. C. Each business product may be only a small part of the cost of a final product. D. The demand curve for individual sellers may be extremely elastic.
Order getters
A. generally rely on a routine, "canned" sales presentation. B. are used in business markets but not in consumer markets. C. are more likely to be used with homogeneous shopping products than heterogeneous shopping products. D. may make a sale by helping a customer solve a business problem. E. All these answers are correct.