What element of ethos can a speaker most enhance simply by smiling?
a. integrity
b. goodwill
c. competence
d. power
b
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He may have invented the inverted pyramid style of writing: _________________
Fill in the blank(s) with correct word
The word ______ did not enter the English vocabulary until 1835 when Tocqueville used it to describe what he found in the United States.
Fill in the blank(s) with the appropriate word(s).
A corporate CEO relates that when he fumbled his way through a speech and started to ramble, he noticed that he was losing listeners and then became even more unnerved. The CEO was reacting to
a. encoding. b. the channel. c. feedback. d. noise. e. the context.
According to Silvia Knobloch-Westerwick, there are four types of media content attributes relevant to mood management. ________ involves the ability of content to arouse or calm emotion—to get us excited or to reduce stress
a. Absorption potential b. Semantic affinity c. Hedonic valence d. Excitatory potential