The grapevine is active at every level of the organization, moving information from one manager or employee to the next
Indicate whether the statement is true or false
True
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The three-exposure hypothesis suggests that:
A) ads in three different media need to be used to have the maximum impact B) a minimum of three exposures to an ad is necessary to be effective C) a maximum of three exposures to an ad is necessary to be effective D) three exposures to an ad will only work if the person viewing the ad is in the market for that particular product
List and briefly describe the four major sources of channel conflict
What will be an ideal response?
If consumers can easily recall and recognize a brand element, the brand element is said to be ________
A) meaningful B) protectable C) adaptable D) transferable E) memorable
Free-response items are the most time-consuming responses to tabulate and evaluate
Indicate whether the statement is true or false