How can private interests and the public interest conflict in public relations??

What will be an ideal response?


ANSWER:
Although there are accepted codes of ethics that guide the practice of public relations, the pressure on many practitioners to give unequivocal support to their employers' actions, even when those actions may be unethical and possibly illegal, remains a critical challenge for the profession. Other issues affecting public relations include personal and professional ethics, public interest, conflicts between private and public interests, professional development, and use of research and evaluation.

Communication & Mass Media

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Communication & Mass Media