Your text provides all of the following advice for an effective presentation except

a. you should focus on your message and not yourself.
b. always memorize for exact wording.
c. focus on interacting with your audience.
d. speak in a natural conversational tone.


b

Communication & Mass Media

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"Overselling" oneself in an interview situation is more acceptable in which culture?

a. Japanese b. Dutch c. American d. Chinese e. All of the above

Communication & Mass Media

According to Peter Sandman, all of the following would be risky descriptors in a crisis situation EXCEPT __________

A) coerced B) unknowable C) chronic D) dreaded E) industrial

Communication & Mass Media

The concentration of control of the media industries into ever-smaller numbers of companies is

A. ritual bonding. B. oligopoly. C. technological determinism. D. synergy.

Communication & Mass Media

Sam asked his audience "You want to do well in school, right? After they nodded he said, "And, you want to graduate on time right?" When they nodded, he finished with "Then you want to sign up for my signature tutoring program!" What tactic did Sam employ?

a. door in the face b. yes-yes c. foot in the door d. rejection then retreat

Communication & Mass Media