The cost of advertising is usually a discretionary fixed cost
Indicate whether the statement is true or false
True
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Reading a magazine article about a competitor is a form of secondary research
Indicate whether the statement is true or false
Which of the following is a good suggestion for managers when conducting interviews?
A. Ask about the candidate's family to show personal interest. B. The résumé should be used for selection of interview candidates only; ignore it thereafter. C. Do more than half of the talking to make sure you are sharing enough about the company and its culture. D. Ask questions spontaneously to get the most straightforward answers from the candidate. E. After the interview write a short report with a quantitative score of the candidate's qualifications.
Seeing key points, demonstrations, or other supporting materials are essential for
a. audience members. b. visual learners. c. scholarly learners. d. retention learners.
In which of the following stages of personal selling does a salesperson tell the product story to the buyer?
A) preapproach B) prospecting and qualifying C) presentation and demonstration D) closing E) overcoming objections