If you can trace the progression of an idea from living creatures, to animals, to mammals, to canines, to cocker spaniels, to your dog named Lucy, what are you following?

A. Ambiguity
B. Semantics
C. The Sapir-Whorf hypothesis
D. The ladder of abstraction


Answer: D

Communication & Mass Media

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Where is advertising said to have gotten its start?

a. Pompeii, Italy b. New York, New York c. London, England d. No one really knows

Communication & Mass Media

Courts have not settled on a single, clear rationale or test to determine journalists’ (and the public’s) right of access to quasi-public spaces—government land, military sites, polling places, and the like. In recent years, however, several circuit courts of appeal have relied on a two-prong test the Supreme Court developed to decide cases involving access to courtrooms. Explain the test and the outcomes it has produced to discuss whether the courts appear to be increasing or decreasing the right of public access to these quasi-public spaces.

What will be an ideal response?

Communication & Mass Media

By which process is information provided to the intended audiences in various forms?

a) Message exposure b) Attitude change c) Behavior change d) Message acceptance

Communication & Mass Media

Generally speaking, where does celebrity come from?

A) natural public curiosity B) despite research, it is unknown C) nurturing by publicists D) internal talent management E) A and C only.

Communication & Mass Media