Trice is a fellow student who heard about your business idea and put you in contact with his brother-in-law who might have similar interests. What is the role that Trice is playing?
a. a mentor
b. a self-selected stakeholder
c. a role model
d. he is just being nice guy
b. a self-selected stakeholder
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In the competitive-parity method of setting an advertising budget, the budget is set based on ________
A) a percentage of future sales B) the total revenues that a company makes C) the amount spent by similar companies in the same industry D) objectives set by the company and the cost required to accomplish them E) a percentage of current sales
______ is the process through which employees acquire the knowledge, skills, behaviors, and attitudes required for effective participation in the firm.
a. Social training b. Asset development c. Newcomer socialization d. Process consultation
All of the following are ERP shortcomings except?
a. Significant training expense b. Large initial expense c. Software customizations might be required d. Short implementation periods
The Foxmoore Company experienced a $100,000 shortfall in sales revenues for the year. Top management is quite disturbed about this and has decided to use variance analysis in assigning the responsibility for the decline. Which of the following variances would most likely be within the control of the marketing department?
A. Market share. B. Sales quantity. C. Sales mix. D. Industry volume.