Wholesalers spend the largest share of their promotion money on
A. direct-mail advertising.
B. personal selling.
C. publicity.
D. advertising.
E. sales promotion.
Answer: B
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Paula, a human resource executive, is setting up a mentoring program at her company. Which action will best help the program succeed?
A. selecting mentors based on their interpersonal rather than technical skills B. setting up the mentoring as a mandatory program for both mentors and protégés C. defining the mentor's role broadly, to help with personal problems as well as business-related skills D. making sure the performance management system rewards managers for employee development E. giving mentors realistic expectations by explaining that the protégés will benefit, not the mentors
To which of the following entities must a company report if it sells its stock on the organized stock market?
a. American Institute of Certified Public Accountants (AICPA) b. American Accounting Association (AAA) c. International Accounting Standards Board (IASB) d. Securities and Exchange Commission (SEC)
Austin writes programs for a living. He is happy with his company specifically because they allow him to work from anywhere where there is Internet access, including at home, in a coffee shop, or on vacation. This scenario is an example of ______.
A. flextime B. compressed workweek C. job sharing D. telecommuting
A factory outlet represents an example of a(n) _____
a. independent vertical marketing system b. partially integrated vertical marketing system c. fully integrated vertical marketing system d. distorted vertical marketing system