The composite depreciation method
a. is applied to a group of homogeneous assets.
b. is an accelerated method of depreciation.
c. does not recognize gain or loss on the retirement of specific assets in the group.
d. excludes salvage value from the base of the depreciation calculation.
C
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As the manager of an organization that is attempting to build a marketing information system (MIS), you have been informed that an MIS is built upon three fundamental information sources
The sources are ________, marketing intelligence activities, and marketing research. A) external records and documents B) databases found on the Internet C) consultant reports D) internal company records E) secondary data from government sources such as the Better Business Bureau
In word association, responses are analyzed by calculating ________
A) the frequency with which any word is given as a response B) the amount of time that elapses before a response is given C) the number of respondents who do not respond at all to a test word within a reasonable period of time D) all of the above
The Bookworm began delivering books directly to customers through mail instead of selling through brick-and-mortar companies. This is an example of ________
A) indirect marketing B) disintermediation C) franchising D) exclusive distribution E) intensive distribution
Directors usually declare dividends less than the legal maximum and thereby allow retained earnings to increase as a matter of corporate financial policy. Which of the following is not a valid reason for this practice?
a. Available cash did not increase by as much as the amount of earnings, so paying the maximum legally permitted dividends would require raising more cash. b. Restricting dividends in prosperous years may permit continued level or steadily growing dividend payments in poor years. c. The firm may need funds for expansion of working capital or for plant and equipment. d. The firm can distribute the funds to shareholders with lower tax burdens for them by using the cash to repurchase shares. e. The firm can distribute steadily growing dividend payments to shareholders thereby increasing the market value of the firm's common stock and increasing the earnings multiple that investors apply.