A figurative analogy makes a direct comparison between two objects, people, or events

Indicate whether the statement is true or false


FALSE

Communication & Mass Media

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Bernays used the term opinion leadership to refer to which of the following?

A. leading the public to an opinion with advertising B. using respected individuals to influence members of the community C. electing local leaders based on the opinions they promote D. feeding opinions to the media to lead public opinion

Communication & Mass Media

The members of Global Paper Co. arrange themselves in a circular pattern, then share relevant information and attempt to solve a problem without any set pattern of who speaks when. These members are using the small group format known as the __________.

A. roundtable B. panel C. symposium D. symposium-forum

Communication & Mass Media

In discovering that audience members have similar cultural characteristics, are about the same age, and have about the same education level, a speaker is trying to discover

a. audience beliefs. b. common ground. c. values. d. audience feelings.

Communication & Mass Media

How many steps are involved in the design of an electronic game?

a. Three b. Five c. Nine d. Fifteen

Communication & Mass Media