Which of the following is NOT one of the three tactical activities that are incorporated in most long-term public relations campaigns?

A) Advocacy
B) Image management
C) Positioning
D) Promotion


Answer: C

Communication & Mass Media

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Which of the following words is "key" in travel public relations?

A) value B) happiness C) delivery D) timeliness E) packaging

Communication & Mass Media

Many work and school groups now include members for whom English is a second language. Which of the following statements about such groups is supported by research?

A. Multiple-language groups make superior decisions compared with single-language groups. B. Members tend to become impatient with each other, and cohesion breaks down. C. Cohesiveness is not compromised as long as individuals interact actively. D. Most English-as-a-second-language members become withdrawn, and major decisions are made without them.

Communication & Mass Media

What is a eulogy? Name several things you should do, and one thing you should not do, in planning and presenting a eulogy

What will be an ideal response?

Communication & Mass Media

Lynsey is doing a speech explaining how to bake a dog friendly birthday cake for her dog, Bruni. The best pattern of organization for her speech would likely be

A) spatial. B) historical. C) indirect sequence. D) topical. E) time-sequence.

Communication & Mass Media