The goal of the _____ phase of data mining is to identify common data characteristics or patterns
a. data preparation b. data analysis and classification
c. knowledge acquisition d. prognosis
b
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Customer acquisition, satisfaction, and retention are possible core objectives for the customer perspective
Indicate whether the statement is true or false
You have just created the "perfect" ad. It communicates the full mix of benefits upon which the brand is differentiated and positioned. This full positioning of the brand is called ________
A) its value proposition B) target marketing C) brand optimization D) its value profile E) differentiated marketing
A key problem with self-service technologies is that so few of them incorporate service recovery systems
Indicate whether the statement is true or false
A single-echelon inventory system ______.
A. is one where each supply chain partner (echelon) sequentially forecasts demand B. reduces potential for the bullwhip effect C. is one where supply chain partners forecast demand as a single group D. reduces information flows