Market segments can be differentiated by ethnicity and multicultural aspects
Indicate whether the statement is true or false
a. True
b. False
ANSWER: False
If segments are differentiated by ethnicity, multicultural aspects of the marketing mix should be examined.
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You have emerged as the leader of your business finance group project in class. Your group has been working together for five weeks on the major part of the project, the in-class group presentation. One group member has missed quite a few group meetings lately and is minimally contributing to the ideas and final product for the in-class presentation. This group member is a junior in finance with a minor in communications and stated that she is an expert in PowerPoint and multimedia presentations. Based on SLII, which leadership style should you exhibit?
What will be an ideal response?
Carol has a dominating conflict-handling style. All of the following are true of her style except ______.
A. She is high with respect to her own concerns but low with respect to the concerns of others. B. This style generally does not breed resentment among those affected by her decisions. C. It may be appropriate for small decisions. D. It may be appropriate when she knows the decision will be unpopular and discussion will not bring others on board.
Isadore Hospital bases its budgets on patient-visits. The hospital's static planning budget for July appears below: Budgeted number of patient-visits 7,700 Supplies (@ $4.60 per patient-visit)$35,420Laundry (@ $7.20 per patient-visit) 55,440Salaries 46,200Occupancy costs 67,760Total$ 204,820Actual results for the month were: Actual number of patient-visits 7,800Supplies$38,250Laundry$61,240Salaries$46,190Occupancy costs$65,650The spending variance for laundry costs for the month is:
A. $5,800 F B. $5,800 U C. $5,080 U D. $5,080 F
The text lists a number of major syndicated data services including Nielsen and IRI. Obviously, these firms provide value to marketers or they would go out of business. What advantages do syndicated data services provide relative to marketers conducting primary research to address their research needs? What are the disadvantages associated with using syndicated data services?
What will be an ideal response?