Which of the following is a type of collateral involving rights evidenced by indispensable paper?
a. A certificated security.
b. An uncertificated security.
c. A security entitlement.
d. All of these.
d
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Responsibility accounting is more concerned with performance evaluation than performance management
Indicate whether the statement is true or false
The concept of engaging in a learning relationship with customers and directing the firm's resources to making each product or service as customized as possible is known as ________.
A. market orientation B. relationship orientation C. differentiation orientation D. one-to-one marketing E. pro-social marketing
At the beginning of the 20th century, the world had 1.7 billion people. By 2050, that number is expected to surge to 9.5 billion. What contributing factor has led to this growth?
a. More people have decided to become parents. b. People have been incentivized to have more children by their country. *c. There have been advances in health and sanitation. d. none of the above
Marketing managers should view potential customers as
A. always wanting to meet needs in the same way. B. being of different types, but all having the same characteristics. C. all having the same needs. D. grouped into segments of similar consumers. E. all alike.