Pomeroy, Inc. is a major player in the U.S. consumer electronics markets. It sells radios, televisions, DVD players, and a number of similar products. Its CEO believes that Pomeroy can go into international markets with the same product line that it offers in the U.S. Which of the following factors constrains Pomeroy, Inc.'s ability to sell a standardized product to a global market using a standardized marketing strategy? Select one:
A. differences in product and technical standards
B. modern communications technologies
C. rise of the global media phenomenon
D. modern transportation
E. development of a global culture
A. differences in product and technical standards
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